We plan and implement a personalized social media strategy, projecting your services and product offerings through engaging social media content. Our social media strategy and planning can increase your company’s social listening, so that your brand is heard louder and clearer across the industry in the digital landscape.

Our approach to Social media strategy begins with a discovery phase to truly understand your business, what exactly you are trying to achieve and what challenges you face. We will thoroughly analyze the nature of your business, your target audience, your target market, and your competitors and then use our years of experience and specialist knowledge to determine an objective framework that ladders up to your business objectives and will ultimately drive the desired results.

Below are the three key points we focus on when we create and implement a social media marketing strategy:

• Define your target audience
• Focus on a few key social media platforms
• Create educational and engaging content

Our Social media management starts with an audit of your current social media profiles and target audience with reference to your current channels setup. The objective is to ensure that the proper channels are set up for the right audience. We also make sure that the social media profiles are well-optimized and complete from all aspects.

Paid Placements ads are beneficial to advertisers and web users alike. Businesses that pay for the placements get noticed by their target audience and are charged only for the times their ads are clicked on. At ICON, our Paid Advertising Specialists team will analyze your needs and target audience, study the market, do a thorough competitor analysis and then create a detailed paid marketing strategy.

We create well-structured campaigns based on campaign goal, location, target audience, brand, or non-brand. We also select the most profitable keywords based on the volume of traffic, competition, and CPC.

Influencer marketing is how brands can promote their products or services through endorsements or recommendations from influencers. At ICON, we collaborate with relevant, industry influencers or experts to promote services or products. We provide a tailored service, listening to your goals and objectives, and making sure that we find the perfect influencers to match you with the right network that resonates with your target market.

We develop and deliver bespoke influencer marketing strategies and campaigns to boost your online presence, improve return on investment and increase brand awareness.

We only partner with the best influencers who have real followers and who pass our data checks for engagement, brand safety, and follower Scam.