At ICON, we help businesses make sense of content by formulating a powerful content strategy that helps them connect with their target audience. Our experts will create a personalized content strategy aligned well with your overall business goals. As a part of our content strategy, we use content (audio, visual, and/or written) to achieve your business goals. We create a content strategy that will attract your target audience at every stage of the funnel and keep them engaged even after a purchase. We conduct thorough research to determine the type of content that goes well with your brand and marketing goals. We brainstorm content ideas and come up with unique content ideas as a part of our strategy.
Our four-step content strategy involves:
1. Researching: We do content audits and persona research and a deep dive into a market competition to see how we can align content with your business goals.
2. Planning: We map content to the customer journeys, optimize content for search engines, carry out editorial planning, and create social media strategies based on the needs and concerns of potential customers.
3. Creation: Based on the research and planning, we create and manage content, as well as formulate plans to distribute and promote the content effectively.
4. Measuring: Using different tools and techniques, content performance is measured and analyzed to ensure content works for your business.